MINI Space – Blog – On the Road and Red Carpet: MINI Debuts in India – creative projects, competitions, events, thoughts and ideas, by MINI

Posted: December 11, 2012 by rredrraven in Automobiles, Cooper, Ferman MINI of Tampa Bay, MINI, MINI GP, MINI of Tampa Bay
Tags: , , , , , , , ,

MINI is taking India’s streets by storm. As the 100th MINI market to open up around the world, celebrations are in full swing — and in ways only a culture as colorful as India can pull off, including the car’s official debut on the Bollywood silver screen. Crowds came out in full force to inaugural events hosted by the nation’s very first MINI dealership, located in the bustling megalopolis of Mumbai. India’s growing cities are infamous for their gridlock traffic jams, but packing a punch in a small package, MINI is a welcomed new choice for those who want to sneak through the bumper-to-bumper commute in many Indian cities and arrive in style.

Fast-paced and on everyone’s radar, India was an obvious pick for MINI’s symbolic one-hundredth international market launch. With Classic Mini and new generation alike making a splash on city streets and even starring in popular Bollywood films this year, don’t be surprised if you find a lot full of MINI Countryman parked outside the Taj Mahal or a pack of MINI Cooper Cabrio enjoying a beach drive in Goa in the near future.

Though MINI may be an iconic player for many neighborhoods around the world, it’s not nearly as recognized on Indian shores. For auto fans in India, this means that while still being perceived as design savvy and luxurious, MINI has the added charm of being a sophisticated expat with a slightly exotic character. While most high-end cars need to be big in order to make a statement in India, MINI garners respect by standing out from the crowd with its very special appearance. Tried and true across the globe for over half a century, Britain’s favorite little racer is now turning heads in its newest niche on the map.

Already poised as a clear new trendsetter on Mumbai’s busy streets, MINI is making red carpet debuts as well, including a couple silver screen appearances. The film industry in India has exploded in the last decade, with big budget Bollywood films reaching millions of domestic fans and large audiences abroad. One of 2012’s biggest Bollywood films, Players, is an official remake of the 2003 Hollywood blockbuster, The Italian Job. Famous for its trademark MINI chase scenes, the Italian Job film legacy continues with three Classic Mini reprising their high-throttle role in Players.

MINI isn’t only starring in action flicks. 2012’s summer Bollywood romantic comedy, Cocktail, features a hard-to-miss red MINI Cooper Cabrio with sporty black racing stripes. Cocktail is the story of three London flat mates whose friendship is tested when two get caught up in a spontaneous romance. Laughs, drama, and plenty of MINI glamour shots ensue in this summer comedy. Going beyond it’s starring on-screen role, MINI recently helped kick off the official Cocktail launch parties with Bollywood stars Saif Ali Khan, Deepika Padukone, and Diana Penty at the stunning new MINI showroom in Mumbai.

MINI isn’t just setting trends on the street. This dynamic billboard had passersby doing double takes.

The MINI legacy has been built around its community of loyal and passionate fans – notoriously well-traveled drivers with a honed sense of adventure. Now there’s an exciting new destination on the MINI map. In the few months since MINI India’s big launch, MINI fans across the country have expressed their enthusiasm and are starting to get organized. Maybe we’ll see some Indian license plates at the next big international MINI meetup!

via MINI Space – Blog – On the Road and Red Carpet: MINI Debuts in India – creative projects, competitions, events, thoughts and ideas, by MINI.

via MINI Space – Blog – On the Road and Red Carpet: MINI Debuts in India – creative projects, competitions, events, thoughts and ideas, by MINI.

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