MINI Introduces New Contest To Celebrate Your City

Posted: December 11, 2012 by rredrraven in Automobiles, Cooper, Ferman MINI of Tampa Bay, MINI, MINI of Tampa Bay
Tags: , , , , , , , , , ,

Posted On: Dec 8, 2012 By: Charles Kayajian Category: MINI Cooper News

“Find Your City’s Pulse” is MINIs latest contest that asks MINI owners to submit photography, graphic design, illustration, or collage that captures the true essence of “pulse” of the city in which they live. The winner of the contest will be awarded a new MacBook Pro.

Posted On: Dec 8, 2012 By: Charles Kayajian Category: MINI Cooper News

“Find Your City’s Pulse” is MINIs latest contest that asks MINI owners to submit photography, graphic design, illustration, or collage that captures the true essence of “pulse” of the city in which they live. The winner of the contest will be awarded a new MacBook Pro.

MINI used in art concept

 

The “Find You City’s Pulse” contest is part of MINI’s larger “Not Normal” marketing campaign which celebrates the quirkiness of both the MINI vehicle and its owner. The goal is “to see your city’s colorful underbelly and the people that help shape it: from action shots of urban artists at work and their graffiti-laden abandoned concrete canvases, to DJs and VJs and impromptu street parties, to the anonymous faces that serenade your morning commute.”

It seems that this clever contest will strengthen MINIs branded image as an urban-chic automobile, linking its drivers to the cities in which they drive. Kudos to MINI for creating another fun, interactive marketing campaign that will certainly appeal to its target audience. All submissions will be showcased on MINIspace.com. Click HERE for more details!

First Place: MacBook Pro
Second Place: iPhone 5
Third Place: iPad Mini
Popular Vote Prize: Polaroid Instant Digital Camera

via MINI Introduces New Contest To Celebrate Your City.

via MINI Introduces New Contest To Celebrate Your City.

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